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STRATEGY

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At a time when innovation and disruption happen so fast, getting product development right is a must.

Innovative and differentiated products require market insights learned across industries to drive successful impact 

 

When product development is in sync with a company’s overall strategy, it can reduce R&D costs, drive products’ market fit and speed new products to market. A comprehensive strategy will tie to your vision, differentiation, product management, timelines and budget.

 

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Creating the right strategy can also improve customer satisfaction – by ensuring the right products meet the needs of your customers or anticipating their future needs with Design Thinking or Market-Driven Product Definition and methodologies to capture and leverage the customer’s voice.

 

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Disrupt the Market

Our services help companies ensure that its strategy leverages its brand position and that it is reflected all the way to margins and pricing.

 

We offer the following expertise:

Advisory
Consulting

A comprehensive strategy will tie to your vision, differentiation, product management, timelines and budget. A clear tie between each of these components of product development ensures that the resulting product portfolio reflects goals of your corporate strategy. Our advisory services provide comprehensive insight into digital product management, brand, design thinking, business models, product engineering, testing, user experience, compliance and data/AI.

Ideation & Innovation Planning

Leveraging key market understanding and upcoming technology innovation drives an extensive ideation process. Working with leadership and industry experts, you can find the next big thing to differentiate within your market, expand into a new market, and test out challenges to make it scalable for maximum impact. 

Business
Planning

Ensuring a business plan is built for success and syncs with your corporate strategy is critical. A solid business plan incorporates market research, competitive market strategy, customer needs, funding, resource and capacity, technology, and scalability.

Go-to-Market/Value Proposition

A key challenge for taking a product to market is understanding the value it brings to all stakeholders. Once defined, it ensues a myriad of go-to-market strategies to drive engagement both internally and to your target customer for growth success.

Buy, Build,
Partner

The market change is constant and requires strategic business decisions that will provide a way to lead, not catch up. Understanding whether to buy, build or partner to increase speed to market, while ensuring quality and IP is a critical step for your product journey.

Product Strategy/Lifecycle Management

Determining the most strategic things to build or sunset is achieved by creating a product horizon that delivers the highest measure value to your customers. Strategically looking at your product lifecycle through all stakeholders eyes allows you streamline costs, validate the Voice of the Customer for improvements, and make pivots necessary to expand market share and increase your bottom line.